Post by account_disabled on Feb 18, 2024 8:31:21 GMT
Your landing page might have a slick, professional design, stunning graphics, and a truly remarkable offer, but if your written content doesn’t work, your conversion rate won’t impress anyone. So you work on that. You use the best headline formulas. The catchiest bullet points. Strong calls to action designed to convert. You follow all the best copywriting tips you’ve found. But that’s not enough—if you’re not focused on the right ideas, people don’t care how cleverly you write things. Yet, you’ll find 101 blog posts about landing page design for every 1 post attempting to help you nail down the underlying message of the page.
FYI – just ‘testing different headlines’ is not a very strategic way to find the most persuasive messages… Why Buy TG Database should people take action in the first place? How to Find The Most Persuasive Words for Your Landing Pages - Take Action Actión (Image Source) Why should people take the action you’re asking for on your landing page? More specifically, what are the best reasons they have? If you don’t know what those reasons are, you’re basing your landing pages (and all marketing) on guesswork. And often your gut feeling is based on what you find interesting about your offer. You know more about the topic than the people you’re targeting with the offer (or at least you should), so the reasons you’d be interested can easily be something else than what motivates your target customers.
A strong value proposition is a collection of the best, believable reasons your target customers have for taking the action you’re asking for. When you know what your value proposition is, you can tell visitors the things they need to hear to convert. You don’t have to guess what to focus on. Sure, you can still improve your results with testing, but you’ll start off with much better results. So, what makes something a ‘good and believable’ reason to take action? A good reason to act is meaningful and different. A believable reason to act is specific. Let’s look at both separately… How should you best communicate your offer? If your offer is just like the ones your competitors promote, people have no special reason to act on yours.
FYI – just ‘testing different headlines’ is not a very strategic way to find the most persuasive messages… Why Buy TG Database should people take action in the first place? How to Find The Most Persuasive Words for Your Landing Pages - Take Action Actión (Image Source) Why should people take the action you’re asking for on your landing page? More specifically, what are the best reasons they have? If you don’t know what those reasons are, you’re basing your landing pages (and all marketing) on guesswork. And often your gut feeling is based on what you find interesting about your offer. You know more about the topic than the people you’re targeting with the offer (or at least you should), so the reasons you’d be interested can easily be something else than what motivates your target customers.
A strong value proposition is a collection of the best, believable reasons your target customers have for taking the action you’re asking for. When you know what your value proposition is, you can tell visitors the things they need to hear to convert. You don’t have to guess what to focus on. Sure, you can still improve your results with testing, but you’ll start off with much better results. So, what makes something a ‘good and believable’ reason to take action? A good reason to act is meaningful and different. A believable reason to act is specific. Let’s look at both separately… How should you best communicate your offer? If your offer is just like the ones your competitors promote, people have no special reason to act on yours.