Post by toukirahmed4145 on Mar 11, 2024 10:24:09 GMT
In practice, once we have the numbers, we can get all the graphs we are interested in. How to transform words and opinions into numbers? To obtain numerical data that estimate the brand's reputation, two parameters are evaluated and calculated in Web Listening: Sentiment and Influence. Sentiment: estimate of people's opinion on the brand or the reference topic on a scale of values from 0 to 100 which attributes a numerical data to the opinion expressed: very negative: up to 20 negative: 21-45 neutral: 46 - 55 positive:
56 - 80 very positive: 81-100 Influence: estimate Job Function Email Database of the influence that the buzz has had on people, deriving not only from the popularity of whoever wrote it but also from its effectiveness in creating discussions, shares and everything which in turn favors the spread of the buzz online . Influence, therefore, must not be confused with being an Influencer, even if this favors the propagation of the buzz, but precisely since that buzz has become viral , the prerogative of the opinion of even a stranger at the right time and in the most favorable.
In Web Listening activity, Influence is also estimated on a scale of values from or to 100: not influential: up to 10 not very influential: 11 - 40 average flu: 41-60 influential: 61 - 85 opinion leaders: 86 - 100 Once again, the estimation and evaluation of Sentiment and Influence must follow a standard valid for all operators for all subjects analyzed to guarantee accuracy. At the end of all this work you obtain a bubble graph like the one shown which represents, for example, the brand's web reputation in Forums, Blogs and Facebook .
56 - 80 very positive: 81-100 Influence: estimate Job Function Email Database of the influence that the buzz has had on people, deriving not only from the popularity of whoever wrote it but also from its effectiveness in creating discussions, shares and everything which in turn favors the spread of the buzz online . Influence, therefore, must not be confused with being an Influencer, even if this favors the propagation of the buzz, but precisely since that buzz has become viral , the prerogative of the opinion of even a stranger at the right time and in the most favorable.
In Web Listening activity, Influence is also estimated on a scale of values from or to 100: not influential: up to 10 not very influential: 11 - 40 average flu: 41-60 influential: 61 - 85 opinion leaders: 86 - 100 Once again, the estimation and evaluation of Sentiment and Influence must follow a standard valid for all operators for all subjects analyzed to guarantee accuracy. At the end of all this work you obtain a bubble graph like the one shown which represents, for example, the brand's web reputation in Forums, Blogs and Facebook .