Post by account_disabled on Oct 31, 2023 3:22:23 GMT
Coordination between people - between everyone - is perhaps the most difficult aspect to solve. In this direction we have written several articles that you can read by going to this section of the blog . The success of an account based selling project , however, is directly related to the coordinator's ability to unite people from different teams and focus them on the results of a single project. Separate silos and lack of coordinated dialogue cannot exist. Account based selling playing the same game To talk about alignment between people and skills we can use the metaphor - banal, perhaps, but simple - of a professional football team.
The coach thinks and designs game tactics. In account based selling, this work can be done photo editing servies by one person from the marketing and sales team or by the whole team together. One of the most important parts, also in terms of attitude and openness to criticism. The defense and midfield support the game, dribble to find a passing route, make long passes, move the game in a wide range. It is people with marketing and sales development skills who prepare content, map out ways to engage with prospects, transfer files and make them always available, start advertising campaigns to move engagement numbers.
The attack finds the single path with dribbling and bank play, attacks the depth and seeks vertical action to put the ball in the back of the net. It is the account executives, the salespeople who maintain relationships, who face better say accompany the customer and guide him in the purchase to close a negotiation with a deal. Without too many mincing words the team that has the best game and is able to better coordinate wide-ranging actions with vertical initiatives wins, in practice, the one who manages to align defense, midfield and attack with the best synchrony.
The coach thinks and designs game tactics. In account based selling, this work can be done photo editing servies by one person from the marketing and sales team or by the whole team together. One of the most important parts, also in terms of attitude and openness to criticism. The defense and midfield support the game, dribble to find a passing route, make long passes, move the game in a wide range. It is people with marketing and sales development skills who prepare content, map out ways to engage with prospects, transfer files and make them always available, start advertising campaigns to move engagement numbers.
The attack finds the single path with dribbling and bank play, attacks the depth and seeks vertical action to put the ball in the back of the net. It is the account executives, the salespeople who maintain relationships, who face better say accompany the customer and guide him in the purchase to close a negotiation with a deal. Without too many mincing words the team that has the best game and is able to better coordinate wide-ranging actions with vertical initiatives wins, in practice, the one who manages to align defense, midfield and attack with the best synchrony.