Post by Prisila on Nov 9, 2023 6:54:05 GMT
Working to achieve an increase in sales and profits will therefore have to start with gaining the trust of your potential customers. If you want to know more, contact us . We are always ready to delve deeper into the topic and listen to the needs of our customers. BLOGS Web Analytics a world of opportunities at your service Publication date How to search and read the most relevant data to improve your marketing strategy Every single click that comes to our site can be tracked explains Avinashi Kaushal, Web Analytics guru . It tells us the behavior of users, their way of browsing, their purchasing habits . Data is the new key to understanding the world. They show us the way to go, what choices to make, but above all they show us whether the actions taken were actually effective in achieving our objectives. With such a vast world of information at our service it is unthinkable that we can still resort to subjective success criteria. The data is objective and as such must be analyzed and interpreted in order to act accordingly.
HOW TO ANALYZE THE DATA There are various tools available on the web, both free photo editing servies and paid, which allow us to follow the online experience of our customers in order to improve it and obtain a greater return. Among these, certainly the best known as well as free is Google Analytics , the reference platform for most web analysts. It provides data on users and their behavior within the site, traffic sources and conversions. how to analyze data jpg Another free and indispensable tool for data analysis is Google Search Console which, on the contrary, shows us how Google sees our site by showing us search traffic, indexing and technical critical issues. And given that today it is essential to cross interpret the data coming from different platforms, we also recommend particular paid tools that should never be missing from any good web analyst Semrush.
Mos Analytics and Sea Screaming Frog . WHICH DATA TO MONITOR which data monitor jpg Every action we take on the web has an objective, which requires a path to achieve, the so called funnel . This path can be monitored through the study of particular elements. Here are the most important NUMBER OF SESSIONS It is important to know which pages are most visited, but also how many times a single page is visited. Generally, a category page should see of total visits. DURATION OF SESSIONS The time spent on a page can depend on various factors and vary from a few seconds in the case of a contact page to a minimum of minutes in the case of an information site or blog. Bounce Rate Have your users landed on your site page without subsequently visiting another page? Don't worry, this could mean that the user easily found the information they were looking for or read the new article on
HOW TO ANALYZE THE DATA There are various tools available on the web, both free photo editing servies and paid, which allow us to follow the online experience of our customers in order to improve it and obtain a greater return. Among these, certainly the best known as well as free is Google Analytics , the reference platform for most web analysts. It provides data on users and their behavior within the site, traffic sources and conversions. how to analyze data jpg Another free and indispensable tool for data analysis is Google Search Console which, on the contrary, shows us how Google sees our site by showing us search traffic, indexing and technical critical issues. And given that today it is essential to cross interpret the data coming from different platforms, we also recommend particular paid tools that should never be missing from any good web analyst Semrush.
Mos Analytics and Sea Screaming Frog . WHICH DATA TO MONITOR which data monitor jpg Every action we take on the web has an objective, which requires a path to achieve, the so called funnel . This path can be monitored through the study of particular elements. Here are the most important NUMBER OF SESSIONS It is important to know which pages are most visited, but also how many times a single page is visited. Generally, a category page should see of total visits. DURATION OF SESSIONS The time spent on a page can depend on various factors and vary from a few seconds in the case of a contact page to a minimum of minutes in the case of an information site or blog. Bounce Rate Have your users landed on your site page without subsequently visiting another page? Don't worry, this could mean that the user easily found the information they were looking for or read the new article on